What is it about being pregnant and a maternity dress? Women who have barely worn a dress in their lives can suddenly be on a mission to find that perfect frock - and why not?

• No waistband – ahhh, instant relief!
• When pregnant, a dress can be the most flattering item of clothing, skimming the bits you don’t want on display, hugging the parts you do.
• Wearing dresses, rather than a top and bottom can be a little cooler – something to be valued when you feel so much hotter than normal!

Choose from the ever popular and very functional wrap dresses, empire line styles in various lengths and fabrics or, for a sensational body con look, slip into a tube style dress and really rock your bump!

Wear it anyway you choose - add accessories, a fabulous jacket or a cute cardigan for extra warmth and texture. These can be pieces from your existing wardrobe, and are perfect for creating a look that is very much 'you'. Most styles are designed to be worn long after baby arrives - some do double duty as nursing dresses, adding even more value for money.

We have something for every occassion: work, casual or a night out with friends, as well as more formal gowns for that special function.

If you are in Melbourne, it is well worth a visit to our maternity wear stores to check out an even larger selection of affordable dresses (we'ld never say "cheap", though for the quality, they really are). Online customers are welcome to call and discuss their needs on 1300 848 974 - we are here to help!