Our Brands - Maternity Clothes

Ripe Maternity
Ripe is an Australian owned contemporary, fresh, stylish and most of all comfortable maternity fashion label. They understand that a girl needs fashion labels she can depend on before and after pregnancy, and Ripe is there for you during this exciting time in your life.

Ripe maternity wear ensures a delicious array is always on offer. They are committed to creating pieces that fit, flatter and co ordinate to make up the perfect maternity wardrobe, allowing you to maintain your own personal style through all phases of your pregnancy and beyond.

Pregnancy is a special and exciting time in your life and you should enjoy shopping for your new wardrobe with confidence. For a taste of something different in maternity wear, Ripe is there to satisfy all of your maternity fashion cravings! Ripe supply Bump, Baby & Beyond with three seperate labels - Ripe, Blush and Ripe Limited.

EGG Maternity
The EGG story has always been about personal style. It was in 2000 that Charlotte Devereux conceived the idea for EGG. Pregnant with her daughter Jasmin, Charlotte simply could not find the style of clothes she wanted to wear so she designed them herself.

Charlotte was joined by her mother, business woman Colyn Devereux-Kay, and together they have grown the EGG brand, expanding to Australia, Asia and the US.

This is the inspiration behind “EGG for all Seasons”, because summer, winter, spring or autumn, EGG garments are fashioned to take you right through your pregnancy and beyond.

Soon Melbourne
A boutique collection for the pregnant girl, Soon was developed to offer stylish, fashionable pieces that are hard to find in our current maternity wear market.

Soon Melbourne is redefining the ‘maternity’ wardrobe. The niche label responds to the challenges and expenses of pregnancy offering a wardrobe of beautiful investment pieces that can be worn long after the birth of your baby. This innovative approach, attributed to clever cuts and expandable fabrics, ensures each collection encapsulates a current fashion focus across categories of basics, denim, knitwear, evening and accessories.
Soon’s philosophy is simple. “To provide stylish, easy-wearing pieces for the fashion conscious pregnant girl.”

Pea In A Pod
Established in 1981, Pea in a Pod is Australia’s longest standing & trusted Maternity Label, proudly offering the largest range of maternity clothing and apparel to the Australian and International markets.
For over 35 years Australian designer and business woman Jenni Birkill has grown the Pea in a Pod label from a small one woman operation into a highly distinguished and successful brand. Based in Melbourne Australia, in-house manufacturing guarantees consistent quality and a renowned product control.